It's useful to involve your whole campaigning group in exploring the problem, your vision and the changes sought: a shared understanding of the problem will stimulate ideas about possible actions to take, and will also help your group to stay motivated and focussed during the campaign.

Creating a common vision will also help determine ways to monitor, and adjust the implementation of, the campaign if necessary.

Stakeholder analysis is the process of assessing a system and potential changes to it as they relate to relevant and interested parties.

This information is used to assess how the interests of those stakeholders should be addressed in a project plan, policy, program, or other action.

Stakeholder consultation involves the development of constructive, productive relationships over the long term.

It results in a relationship of mutual benefit; it enables us to identify trends and emerging challenges which are currently or will in the future impact on advocacy campaigns.

Research methodology simply refers to the practical “how” of any given piece of research. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims and objectives.

What data to collect, who to collect it from, how to collect it, how to analyse it.

A research plan is a short document, which sets out initial thoughts on a research project in a logical and concise manner. It is a concept paper, which may be shared, in confidence, with peers and potential collaborators.

PEST Analysis is a measurement tool which is used to assess markets for a particular campaign or advocacy project at a given time frame.

PEST stands for Political, Economic, Social, and Technological factors.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.